Built exclusively for roofing contractors

Run the Roof.Own the Market.

Stop chasing leads and supplements. Start closing jobs.

Book a 15-Minute Discovery Call
  • Veteran-Owned
  • Phoenix-Built
  • Custom-Built
RidgeOps dashboard — Leads This Week, Jobs Scheduled, Supplements Pending, AR Over 60 Days, plus the Wins receipts widget
StatusVeteran-Owned
OriginPhoenix-Built
BuildCustom-Built
CoverBulletproof Promise
The Promise

We build it. You don't configure it.

Every loop below — wired to your sources, your crews, your supplier list, your insurance carriers. Custom to your business — not a SaaS template you bend to fit.

  • Custom-built per shop
  • White-glove setup
  • Zero config from you
Your Build, Your Priorities

See it built. Then decide.

On the 15-minute discovery call, you walk us through where your shop is leaking. Then we build it. Not a slide deck. Not a stock dashboard. A working preview of YOUR custom system — your leaks plugged, your carriers loaded, your dispatch flow live. You click through it on a screen share before you ever sign a check.

Insurance-heavy? Supplements, photo packets, and claim docs lead the build. Retail-heavy? Estimates, reviews, and AR follow-up lead. Same fixed price. Your shop, your priorities — not a SaaS template you bend to fit.

01What's Inside

Every leak. Plugged.

Where money walks off your roof every month. Each one's a leak you're paying for right now. We plug the ones bleeding your shop most.

RidgeOps pipeline — kanban with New Lead, Contacted, Estimate Sent, Signed, Scheduled stages, lead cards showing claim/insurance type, value, and time-since contact
Pipeline · custom to your stages, your lead types, your shop
01Lead

Speed to Lead

Every web form, missed call, Angi ping — in your pipeline under 60 seconds. 24/7. Speed to lead is the #1 factor in whether the homeowner picks you or the next guy they called.

02Cadence

Follow-Up on Auto

3-day, 7-day, 14-day — automatic. No estimate goes cold while you're on a roof. No follow-up forgotten because the office got slammed Tuesday.

03Job

Crew Board · One Screen

Address, materials, notes, who's on it. No more six-text-thread dispatch. No more double-booking the same Tuesday morning.

04Field

Photos That Get Paid

Snap, tag to the job, done. GPS-stamped, insurance-ready, on the cloud before you climb down. No more 'we couldn't approve the supplement — photos were missing.'

05Customer

Stop Being the Answering Service

En-route. On-site. Done. Every status auto-sent to the homeowner. Your phone stops ringing for 'where's my crew?' calls.

06Reviews

Stars You've Already Earned

Auto-text + email 48 hours after sign-off. Google + Facebook. One 5-star review = one new $8K–$20K job. Start collecting what you already earned.

07Insurance

Supplements, Tracked

Every claim, every adjuster, every gap — one screen. 14-day stale alerts when adjusters sit on packets. Stop the $2K–$8K supplements from falling off your radar.

03The Wedge · If You're Insurance-Heavy

Running 8+ insurance jobs a month? The supplement chase is your second job.

Average insurance supplement: $2K–$8K. Roofers running insurance-heavy ops chase these themselves — between estimates, dispatching crews, and answering "where's my crew?" calls.

Right now, we show you every supplement — every claim, every adjuster, every gap, every aging packet. The auto-chase to the carrier comes online when we layer it in.

  • Every claim, every adjuster, every gap — one screen
  • 14-day stale alerts when adjusters sit on packets
  • Photos and scope notes bundled, ready to send
  • Nothing falls off the radar between estimates and invoices
Custom to your shop — your carriers, your adjusters, your scope
The math
$2K–$8KAvg supplement value
8+Insurance jobs / month
1Person chasing them — you
RidgeOps Supplement Tracker — open supplements, claim numbers, gap amounts, adjuster contacts, 14-day stale alerts, and a Phase 2 preview of the auto-chaser
Supplement Tracker · custom to your carriers
04What It Isn't

Built for crews. Not enterprises.

Three loops. Done right. Set up FOR you. Not by you.

  • No 50-tab dashboards
  • No 6-week onboarding course
  • No 'configure your own pipeline' setup hell
  • No charging for users you don't have yet
  • No AI gimmicks that don't ship work
02The Shift

Three loops. No leaks.

Lead → Job → Revenue. Built for the way roofing actually works. Configured for you. Not by you.

Phoenix Build · v101

The Lead Loop

Capture · Assign · Close
  • Web, phone, Angi, Google — every lead caught the second it hits, 24/7
  • Assigned to an estimator in under 60 seconds, even at 9pm Saturday
  • Auto follow-up at 3, 7, 14 days — no estimate forgotten because Tuesday got slammed
  • Cost-per-lead by source — finally know which marketing dollar pays
Custom · White-Glove02

The Job Loop

Schedule · Dispatch · Document
  • One job board. Address, materials, notes, who's on it. No more six-text-thread dispatch
  • Homeowner SMS on auto: en-route, on-site, done. Phone stops ringing for 'where's my crew?'
  • GPS-stamped photos, insurance-ready, on the cloud before the crew climbs down
  • Material checklist tied to the job. Supplier email drafted. No more 7am supply-house panic
Veteran-Built03

The Revenue Loop

Invoice · Review · Repeat
  • Auto-invoice the second the job's signed off. Payment follow-up runs itself
  • Review request at hour 48 — Google + Facebook. One 5-star = the next $8K–$20K job
  • Supplement packet in one click — photos, scope, invoice. Every $2K–$8K supplement, sent
  • Per-job margin: which crew pays, which job type wins, which storm work is a loss-leader
03Why Switch

What you get with RidgeOps that you don't get anywhere else.

Every feature roofing crews actually need. Side by side with the software you've already tried — and the spreadsheet you're probably still using.

Built specifically for roofingNot retrofitted from HVAC or generic SaaS
RidgeOps✓
JN / AL—
Spreadsheet—
White-glove setup (you don't configure it)
RidgeOps✓
JN / AL—
Spreadsheet—
Custom-built for your shop
RidgeOps✓
JN / AL—
Spreadsheet—
Auto follow-up cadence (no manual reminders)
RidgeOps✓
JN / AL◐
Spreadsheet—
Auto review request after every job
RidgeOps✓
JN / AL◐
Spreadsheet—
Insurance-ready photo & claim packet
RidgeOps✓
JN / AL—
Spreadsheet—
Per-job profit reporting
RidgeOps✓
JN / AL◐
Spreadsheet—
Founder personally onboards you
RidgeOps✓
JN / AL—
Spreadsheet—
Bulletproof Promise — every break on us
RidgeOps✓
JN / AL—
Spreadsheet—
Veteran-owned · Phoenix-local
RidgeOps✓
JN / AL—
Spreadsheet—
✓Included◐Partial / Limited—Not Available
04How We Deliver

From handshake. To live system.

  1. STEP · 01
    Listen

    Discovery Call

    15 minutes. We talk about where the leaks are. You leave with a written diagnosis whether or not you ever hire us.

  2. STEP · 02
    Diagnose

    Operations Audit

    I sit with you and your estimator. I ride along. I read your recent texts and voicemails. I see exactly where the money is leaving.

  3. STEP · 03
    Build

    Build & Configure

    Pipelines, automations, integrations, crew accounts. Built specifically for your job types, your supplier list, your service area.

  4. STEP · 04
    Train

    Train the Office

    Remote walkthrough with you and your office admin. Screen-share, your real data, your real workflow. We don't sign off until both of you can run a live job through it without me. The crew never logs in.

  5. STEP · 05
    Cover

    Optimize & Cover

    The Bulletproof Promise. Every break, every miss, every 'this isn't working' — fixed fast, on the build. No clock. As long as you're with us, the system gets stronger, not weaker.

∞The Bulletproof Promise

If it breaks, we fix it. No invoice. No clock.

Every misfire, every "this isn't working," every workflow tweak — on us. As long as you're with us, the system gets stronger every month, not weaker. The build isn't done when the system goes live — it's done when your office runs jobs through it without thinking.

Rueven Israel — Founder of RidgeOps, Phoenix-based veteran-owned operator
Founder · Rueven IsraelP&T VET
Phoenix · AZ20 YRS · MARKETING
05Founder
"I spent twenty years watching small businesses leak revenue out of broken systems. RidgeOps is what I wish I'd been able to hand my contractor clients ten years ago."
Rueven IsraelFounder · AMIEN Management Solutions
  • ServiceUS Army Veteran (P&T Rated)
  • Marketing20 Years · Funnels, CRM, Lead Gen
  • GovernmentCity of Chandler · Municipal Vendor
  • LocalPhoenix Metro · In-Market
Read the full story
07FAQ

The hard questions, answered first.

You're not the first contractor to ask these. Here's what I tell every owner who picks up the phone.

  • You used software built for someone else. JobNimbus, AccuLynx, ServiceTitan — they're built for 100-crew firms. RidgeOps is opinionated for crews under 25 and configured FOR you, not by you. White-glove setup is included; you don't have to figure anything out.

  • That's the point. The crew never logs in. They get a no-login link with their day and SMS direct to their phone. Only you and your office admin actually use the dashboard — and I walk you through it remotely. No app to install, no group training session, no foreman trying to learn another tool.

  • $500K–$2M with 2–8 crew running 8+ insurance jobs a month — that's the sweet spot. One missed estimate a week is $150K+ a year leaking. Solo under $500K? The math doesn't work yet. Over $3M with a full ops staff? You've already hired this away.

  • I'm not a roofer. I'm an operator. I've spent two decades fixing the same broken systems that cost SMBs millions in dropped revenue. I've ridden along with Phoenix-area roofing crews, read the proposals they send, and seen exactly where their money leaks. The software is the answer, not the start.

08Discovery Call

Pick a 15-minute slot.

We talk about where your leads, jobs, and reviews are leaking. You leave with a written diagnosis. You decide what's next.

What happens next
  1. 01

    We Talk · 15 Minutes

    I ask a few questions. You tell me where the friction is. I tell you whether RidgeOps is a fit.

  2. 02

    Written Diagnosis

    Within 24 hours, you get a written one-pager: where you're leaking revenue, what to fix first, and whether RidgeOps is the right tool — even if the answer is no.

  3. 03

    Custom Demo · Your System Mocked

    We build a working preview of YOUR system — based on the leaks you flagged on the discovery call. Your lead types, your carriers, your supplements, your dispatch. Click through it. Stress-test it. If it doesn't fit, we shake hands and move on. No money, no commitment.

  4. 04

    You Decide

    If RidgeOps fits, we book the operations audit. If not, you keep the diagnosis. No followup, no spam, no pressure.

Reach me directlysales@getridgeops.com